For real estate marketing companies
Software built for how marketing companies really sell property
You sell plots, houses, flats and shops on behalf of developers, for a commission, through agents and dealers in the field. Generic CRMs and accounting packages were not designed around that business. Baalki was.
Your business model, understood
Built around the developer, the agent and your company’s money
Every part of Baalki reflects the relationships a marketing company manages every day.
Selling for developers
Each developer and project is set up once, with your commission terms, so every sale is recorded against the right deal.
Commission in both directions
What the developer owes you and what you owe your agents, split automatically from every payment that clears.
Money that is not yours
Developer money is tracked separately until you send it, with a statement per project to reconcile together.
Agents and dealers in the field
Live inventory, holds and quotations from the phone, with each agent seeing only their own customers and earnings.
Installment collections
Payment plans, full schedules, cheques and a dues list that tells you who to call today.
Trust with buyers
Every Booking File and receipt carries a QR code and Verification Code that buyers can check online.
The difference in practice
From scattered records to one system
How common tasks change when a marketing company moves from registers and spreadsheets to Baalki.
| Everyday task | Registers, Excel and WhatsApp | With Baalki |
|---|---|---|
| Checking if a plot is available | Ask the office or check a forwarded list that may be out of date | One live status every agent sees, with holds that release themselves |
| Booking a unit | Fill a paper form, then copy details into a register and a spreadsheet | Unit, customer and payment plan in three steps; schedule created automatically |
| Knowing who is late | Go through registers file by file | A dues list, oldest first, with one-tap WhatsApp reminders |
| Working out commission | Calculated by hand, often disputed | Split by your agreed terms from every cleared payment |
| Developer money | Mixed with company cash until someone reconciles | Tracked separately per project, with statements |
| Proving a paper is genuine | Call the office and hope the record is right | Scan the QR code on the paper and see the current status |
| When a staff member leaves | Their register and notes leave with them | Every record stays with the company, with a full history |
One connected workflow
From first enquiry to final commission
Every step feeds the next, so nothing is typed twice.
- Enquiry capturedCalls, walk-ins, portals and Facebook lead-form exports, with source, budget and project interest.
- Follow-up scheduledEvery lead carries a status and a next follow-up date. Nobody is forgotten.
- Site visitPlanned and recorded against the lead, with optional GPS check-in at the site.
- Unit on holdAn agent holds a unit from their phone for a set time. It releases itself.
- Booking FileUnit, customer and payment plan in three steps, with the full installment schedule.
- Payments and approvalsReceipts and cheques recorded. Large outgoing amounts wait for the owner.
- Commission and developer shareEach cleared payment is split by your agreed terms: company, agent and developer.
- Owner dashboardInventory, follow-ups, dues, payables and profit, always current.
Customer story
From paper registers to a paperless office
Legacy Group, a real estate marketing company in Peshawar, moved its clients, files and payments from registers and Excel into Baalki.
We used to run everything on registers and Excel. Client details sat in different files and on different people’s phones, and more than once we lost track of a client and what they had paid. Now every client, file and payment is in one place. Nothing goes missing, the office is paperless, and I can see exactly where the business stands every day.
Guides
Choosing software for your company?
Read what a real estate ERP should do and how to choose one, with a 10-question checklist to use in any demo, and our practical guide to real estate software in Pakistan.
Next step
See Baalki working with your own projects
Book a 30-minute live demo. We walk through your sales and money workflow, answer your questions and recommend the right setup for your company.
15-day trial with every feature · No card required